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Anne Brit Maier, Director

Anne Brit Maier

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Stephan Bradersen
Associate Director

Stephan Bradersen

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Thought Leadership

Hier finden Sie unsere Veröffentlichungen von Ipsos Connect.

15.02.2016

Branded Content

PDF (~ 1.03 MB)

Eleanor Thornton-Firkin and Liam Fox-Flynn, Ipsos Connect, 2016

Content is the touchpoint du jour for more and more marketers – around 85 % of marketing professionals in the UK now use content marketing with around two thirds planning to increase spending this year. There is however, still some confusion surrounding the nebulous definition of content and where it fits in to a media mix.
PDF (~ 606.71 kB)

Hanna Chalmers and Eleanor Thornton-Firkin , Ipsos Connect, 2015

WHEN WE THINK ABOUT WHAT IT’S LIKE TO BE YOUNG, WE NATURALLY THINK BACK TO OUR OWN CHILDHOOD; PLAYING IN THE STREET, DISCOVERING MUSIC ON THE RADIO, ONLY HAVING FIVE TV CHANNELS TO CHOOSE FROM WITH ONLY THREE CARRYING ADVERTISING.
PDF (~ 437.96 kB)

Bärbel Bolten in Absatzwirtschaft, Sondernewsletter

Der Wettbewerb um Aufmerksamkeit war nie härter: Konsumenten haben schnelleren Zugang zu mehr Inhalten auf mehr Geräten als je zuvor. Wie können Marken sich in der Gunst um den Konsumenten durchsetzen, Aufmerksamkeit generieren und Verbindungen aufbauen, wenn die Auswahl so groß ist?
PDF (~ 1.73 MB)

Phil Shaw and Adam Sherldan, Ipsos Connect, 2015

YOUR CUSTOMERS ARE AMAZING. INSIDE THEIR HEADS IS THE MOST COMPLEX AND POWERFUL STRUCTURE IN THE KNOWN UNIVERSE, THE HUMAN BRAIN. IT’S A BUNDLE OF BIOLOGICAL WIRING SO VAST THAT IF EACH CONNECTION WAS LAID END TO END IT WOULD CIRCUMNAVIGATE THE EARTH TWICE OVER. IF IT WAS A COMPUTER IT COULD STORE AROUND 2.5 PETABYTES (A MILLION GIGABYTES) OF DATA.
PDF (~ 561.22 kB)

Philipp Kunze, Ipsos Connect in Resarch&Results Ausgabe 4/2015

Egal ob für Supermarktketten, Versicherungen oder Handys – Werbung wird zunehmend gefühlsbetonter. Dabei geraten jedoch viele Marken in die Austauschbarkeitsfalle. Welche Fehler bei der Werbemittelgestaltung vermieden werden können und warum auf emotionale Bilder dennoch nicht verzichtet werden sollte, zeigt Philipp Kunze.
PDF (~ 620.07 kB)

Phil Shaw, Ipsos Connect, 2015

THE COMPETITION TO BE HEARD HAS NEVER BEEN GREATER. PEOPLE HAVE ACCESS TO MORE CONTENT, AT MORE SPEED AND ACROSS MORE DEVICES THAN EVER BEFORE. HOW CAN BRANDS CUT THROUGH AND BUILD CONNECTIONS WITH PEOPLE WHEN THE CHOICE OF WHAT TO ENGAGE WITH IS SO VAST?

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