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Barbara Garau, Ipsos InnoQuest und Louis Rougier, Ipsos UU in Ipsos Point of View, 03/2012Exciting. Creative. Evolving. Challenging. Confusing. Scary. These are just some of the words that come to mind when we think about the fuzzy front end of innovation. While the term “fuzzy front end” has been popular since the early 1990s, a universal definition still does not exist. The term itself can take different forms – Front End of Innovation, Phase 0, Top of Funnel and Pre-Project-Activities. So, it’s not surprising that what is supposed to happen during the fuzzy front end can be a bit hazy.
Nikolai Reynolds, Ipsos InnoQuest and Cosimo Rota and Cesare Zanasi, University Bologna in Advances in Management & Applied Economics, 2/2014The influence of organizational climate on sustainable relationships between organization and employees.
This study considers factors influencing relationships on an employee and employer level (micro-level) as well as the effectiveness and performance of the organization as a whole (macro-level). The organizational climate plays hereby a central role as a determinant of the organizational behavior and success.
Ipsos InnoQuest, 09/2010A new CPG product will be one of 12 Archetypes – knowing what type of an innovation you have will help you determine its destiny.
Lee Markowitz in Ipsos Point of View, 07/2010The short answer is “yes.” Consumer packaged goods companies are finding that historical concept testing databases, which are managed by suppliers and include years of concept testing results from different clients, can often be misleading.
Ipsos InnoQuest, 10/2009From "Rigorously follow an innovation process" to "Forecast market potential along the way" - don't miss our 10 secrets to success.
Lauren Demar in Ipsos Whitepaper, 09/2009Compared to other sectors, the consumer packaged goods sector (notably, food and beverages, personal products and household products) rates among the lowest in terms of consumer perceptions of innovativeness. Within the consumer packaged goods sector, household and personal products are viewed to be more innovative than food and beverages.