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China Pulse

Die Ipsos Gruppe ist seit dem Jahr 2000 in China vertreten. Fast 1000 Mitarbeiter arbeiten in der Region „Greater China“ in den Büros in Beijing, Chengdu, Guangzhou, Shanghai, Hong Kong und Taipei auf Hochtouren für Kunden auf der ganzen Welt. Mit dem China Pulse gibt Ipsos China monatlich einen Überblick über die neuesten wirtschaftlichen Entwicklungen der Region. Die Informationen und Daten basieren auf eigenen Studien und Sekundärmaterial, beispielsweise von offiziellen Stellen. Der China Pulse bietet einen Einblick in die Stimmung der Konsumenten und hilft den chinesischen Markt zu verstehen.

China Pulse Downloads

Dezember 2015

China Pulse

PDF (~ 4.65 MB)

Survey on Running, A New Lifestyle
Youth Behavior Characteristics with Mobile Internet
Macro Economy Data of Q3 2015 China
Robb Report Best of The Best 2015

September 2015

China Pulse

PDF (~ 1.83 MB)

Bricks-and-mortar Retailers in Mobile Internet Era
Use APP, but at Varied Time
Macro Economy Data of Q3 2015 China
Financial Report of High-end Individuals

Juni 2015

China Pulse

PDF (~ 6.27 MB)

2014 China Auto Market Brand Research Report
Macro Economy Data of First Half 2015 China
2015 Executives Career Choosing Trends Survey
Ipsos Kids& Family

März 2015

China Pulse

PDF (~ 4.70 MB)

Macro Economy Data of Q1 2015 China
The Way to Reach "Yummy Mommies"
Survey on Consumption View And Financial Management of The Young Generation
Survey on Consumption during the Spring Festival of 2015

Dezember 2014

China Pulse

PDF (~ 6.54 MB)

Market Research Report on Chinese Outbound Tourist (City) Consumption

Ipsos Business Consulting issued TRENDS IN CHINA’S AUTOMOTIVE COMPONENT MANUFACTURING INDUSTRY white paper, focusing on Market Drivers, Manufacturer Overview, and Intellectual Property Protection Issues of China
automotive component manufacturing industry.

Kids and Electronics with the fast development of consumer electronics and the rise of the internet, the TV and internet have shown up earlier in Kids’ life.

How Can Celebrity Endorsement Be Effective? We have entered a time of "celebrity consumption”. Everyday our life is inevitably “disturbed” by celebrities. Then what are the real effects of the celebrity endorsement ads? What big role the celebrity endorsement is?

Robb Report 2014 <BEST of the BEST> Readers of the Robb Report were interviewed and tangible data was obtained, producing this report on luxury good consumption.

September 2014

China Pulse

PDF (~ 3.49 MB)

The Ipsos Kids & Family study covers three research areas, including lifestyle, category U&A and media habits. Through the data, we want to present you the real picture of the lifestyle of children during different periods.

Three Observations on the Launch of Children Advertisements
Economic Data of Q3 China
Mobile Payment Platforms: Where Is the Main Battlefield?
2014 Passenger Vehicle Aftersales Service Satisfaction Report

 

Juni 2014

China Pulse

PDF (~ 538.36 kB)

Analysis on Characteristics of O2O Consumption in Tier-1 & 2 Cities
How to “Seize” the Hearts of Consumers while on their ‘NEW SHOPPING JOURNEY'?
Automobile Consumption Survey in Tier-1 Cities
Ipsos Worldcup 2014: Sponsorship Marketing Effect - Follow-Up Research Report (Phase 1)

März 2014

China Pulse

PDF (~ 111.90 kB)

Key findings of china's middle class quality of life
AP Marketer Outlook Report 2014
What will marketing look like in 2014?
Chinese High Net Worth Individuals Financing Ability Report

November 2013

China Pulse

PDF (~ 1.68 MB)

Q3 2013 China Marco Economic Index
Abstract of Statistical Report on Internet Development in China 2013 by CNNIC
Retail Consumer Journey by Ipsos&Microsoft - How Mobility is Transforming How Women Shop

Oktober 2013

China Pulse

PDF (~ 1.91 MB)

China Luxury Consumer Research Report in 2013

September 2013

China Pulse

PDF (~ 1.68 MB)

CHINA’S EVOLVING URBAN LANDSCAPE
The Media Pulse of China

China Luxury Forecast November 2013

China Pulse

PDF (~ 2.89 MB)

PART I : RESPONDENTS’ PROFILES
PART II: LUXURY GOODS CONSUMPTION IN 2014
PART III: PURCHASE LOCATION
PART IV: PURCHASE CHANNELS
PART V: COMMUNICATION CHANNELS

August 2013

China Pulse

PDF (~ 702.12 kB)
  1. Q2 2013 China E-Commerce Report
  2. 2013 Chinese Online & Offline Shopping Research

Juli 2013

China Pulse

PDF (~ 2.57 MB)
  1. Half-year National Consumption
  2. 2013 Chinese Mobile Payment Tracking Survey

Juni 2013

China Pulse

PDF (~ 1.15 MB)
  1. National Consuming Good Status of May
  2. Biz Confidence for China 2013
  3. White Paper on Chinese Biz Travelers - Hotel Section

Mai 2013

China Pulse

PDF (~ 785.64 kB)
  1. Report on Changes in Consumers Price during April, 2013
  2. AmCham China 2013 China Business Climate  Survey Report
  3. Chinas consumers very concerned about food safety

April 2013

China Pulse

PDF (~ 769.49 kB)
  1. China’s Economic Review in Q1
  2. 2013 Auto Market Development Trends Survey Report
  3. Online Drug Purchases Survey

März 2013

China Pulse

PDF (~ 1.58 MB)
  1. 2013 National People's Congress Recap
  2. Marketers Outlook Study 2013
  3. China Tier 1-5 Regional Media Consumption Trends

Februar 2013

China Pulse

PDF (~ 1014.37 kB)
  1. CNNIC Report for 2012
  2. iPhone 5 Relaunch & Galaxy SIII Competitive Reaction
  3. Ipsos MAC Research on luxury consumption by Chinese women

Januar 2013

China Pulse

PDF (~ 5.05 MB)
  1. China Economic Review in 2012
  2. Consumption Expectation in New Year and Spring Festival
  3. Financial Capacity of China´s Personal Finance Customers

Dezember 2012

China Pulse

PDF (~ 5.01 MB)
  1. Forecast of Main National Economic Indicators in 2012 and 2013
  2. Social Media Purchase Pathway of iPhone 5 & Samsung Galaxy III
  3. Leadership Research of French Company Report 2012
  4. Decrypting "Motives" of Luxury Brand Consumption of Chinese Females

 

November 2012

China Pulse

PDF (~ 3.11 MB)
  1. Reviewing the 18th Party Congress Session through figures
  2. Luxury Lifestyle and Trends in China 2012

Oktober 2012

China Pulse

PDF (~ 1.36 MB)
  1. China’s Economic Status in September
  2. Development of Online Payment & Online Shopping in China
  3. Impact of Sino-Japanese Relationship on Baby Care Product Purchase

Juni 2012

China Pulse

PDF (~ 939.39 kB)
  1. Meet the Chinese Consumer of 2020
  2. Understanding Chinese Fine Goods

Mai 2012

China Pulse

PDF (~ 1.84 MB)
  1. The American Chamber of Commerce in the People’s Republic of China, Business Climate Overview.
  2. Analysis of China’s Passenger Car Market.
  3. The 12th Beijing Auto Show Report - Ipsos

April 2012

China Pulse

PDF (~ 1.29 MB)
  1. Economic Status of Mainland China Q1
  2. The Development of Chinese Mobile Internet Market
  3. Ipsos & Campaign Asia Joint Survey “Marketers Outlook for 2012”

März 2012

China Pulse

PDF (~ 1.27 MB)
  1. Report on the work of the Government 2011 – National People’s Congress, March 5, 2012.
  2. Media Atlas China – 2011 Q2 key findings

Januar 2012

China Pulse

PDF (~ 1.63 MB)
  1. American Business In China – 2011 White Paper
  2. Multinational Companies through the Eyes of the Chinese People

Dezember 2011

China Pulse

PDF (~ 926.74 kB)
  1. Business Traveler Research Asia Pacific, focusing on Mainland China and Hong Kong
  2. 2011 China Business Travel Report

November 2011

China Pulse

PDF (~ 1.33 MB)
  1. Internet Development in China
  2. A Glimpse into the Chinese Consumers Digital Behavior

Oktober 2011

China Pulse

PDF (~ 1.48 MB)
  1. Understanding China’s Growing Love for Luxury
  2. Ipsos and Robb Report Survey-Luxury Market in China 2011

September 2011

China Pulse

PDF (~ 783.34 kB)
  1. China’s Childbearing Population and After Birth Care
  2. Ipsos Survey-The Chinese Baby Market

August 2011

China Pulse

PDF (~ 913.20 kB)
  1. Hard Landing Risk Low and Inflation Peaking , but a new Challenge Emerges
  2. Food Safety in China

Juli 2011

China Pulse

PDF (~ 1.04 MB)
  1. Mainland China Economy Slowing but Hard Landing Risk Low
  2. Ping An-UOB Fund and Ipsos Financial Survey

Juni 2011

China Pulse

PDF (~ 1.62 MB)
  1. Understanding China’s Digital Consumers
  2. Online Survey-The American investor in US-listed Chinese companies

Mai 2011

China Pulse

PDF (~ 821.44 kB)
  1. Marketing to the New Chinese Consumer
  2. Survey-China’s Domestic Beauty and Chemical Cleaning Products

April 2011

China Pulse

PDF (~ 969.19 kB)
  1. How Important is Japan to the Chinese Economy?
  2. China Economic Impact of the Japanese Earthquake
  3. China Auto Survey

März 2011

China Pulse

PDF (~ 956.60 kB)
  1. Strengthening of the Tertiary Service Sector
  2. Budget For 2011, Three Largest Budget Allocations

Januar 2011

China Pulse

PDF (~ 1.63 MB)
  1. National Statistics Bureau figures for 2010
  2. Chinese Consumers’ Confidence in the Economy and Personal
  3. Consumption Investment Behavior.

Dezember 2010

China Pulse

PDF (~ 2.73 MB)
  1. Bohai Bay Rim Introduction
  2. Bohai Bay Rim Major Cities
  3. Multinationals in the Eyes of the Chinese

November 2010

China Pulse

PDF (~ 1.44 MB)
  1. Pearl River Delta Introduction
  2. Pearl River Delta Economic Indicators
  3. Financial Services Consumer Satisfaction Survey

Oktober 2010

China Pulse

PDF (~ 2.66 MB)
  1. Major Economic Regions in China
  2. Shanghai Economic Data
  3. Shanghai Expo Brand Ranking Data

September 2010

China Pulse

PDF (~ 2.07 MB)
  1. China's New Class of Wealthy Consumers
  2. Luxury Survey

August 2010

China Pulse

PDF (~ 1.85 MB)
  1. Annual Report On Urban Competitiveness
  2. Who Divides up Loyalty Among Mobile Phone Users?

Juli 2010

China Pulse

PDF (~ 2.08 MB)
  1. 2009-2010 China Online Advertising Market Data
  2. Advertising Survey during FIFA

Juni 2010

China Pulse

PDF (~ 1.05 MB)
  1. 2009 Research Report on Online Shopping Market in China
  2. Appliance & Computer Consumer Trend Study in China

Mai 2010

China Pulse

PDF (~ )
  1. 25th Statistical Survey Report on the Internet Development in China
  2. Online research in China
  3. Online promotion survey in Greater China

April 2010

China Pulse

PDF (~ 1.38 MB)
  1. China's Major Economic Indicators in the 1st Quarter
  2. 2010 China Business Climate Survey
  3. Major Events to Come, in China – World EXPO 2010

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