Advertising success internationally – is there a secret formulae or Blueprint?
Shaun Dix, Ipsos ASI, in planung & analyse, 2005
The modern world as it stands has become more flat, transparent and accessible for brands and organisations as technology changes the way we interact and behave. Boundaries, cultures and stereotypes are smashed as brands evolve to leap-frog conventional rules. Trends travel at the speed of a „click“ inspiring changes in attitudes and shifts in behaviour. Messages are carried over the internet reaching every corner of the globe faster than we can commonly comprehend.