Global Brands are Key to Successful Business Growth
mit Janet van Rossem, Ipsos UU, in planung & analyse international market research, 05/2010
Global brands have many challenges to master: Establishing a consistent image around the globe while at the same time adapting enough to the needs of local markets to be competitive. planung & analyse talks to Janet van Rossem who is Marketing Research Director at the international Ipsos-Group in Germany. She has long standing experience in both international research projects as well as marketing and sales functions. For us, she is merging these perspectives in favor of global brands.
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