Ipsos Newsfeed

Multinationals through the Eyes of the Chinese People in 2010

May Xue and Sunny Han, Ipsos Greater China, in Ipsos Whitepaper, 01/2011

The year 2010 marks a new start for multinationals in China. This year has witnessed the formal ending of the 20 year period where multinationals enjoyed the "Super-national Treatment" under the policy of "exchanging technologies with markets" in China. After venting their complaints and dissatisfaction, how will these companies readjust to their roles in the Chinese market?

Teilen

Mehr