Multinationals through the Eyes of the Chinese People in 2010
May Xue and Sunny Han, Ipsos Greater China, in Ipsos Whitepaper, 01/2011
The year 2010 marks a new start for multinationals in China. This year has witnessed the formal ending of the 20 year period where multinationals enjoyed the "Super-national Treatment" under the policy of "exchanging technologies with markets" in China. After venting their complaints and dissatisfaction, how will these companies readjust to their roles in the Chinese market?