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The Road to Digital Success

Jim Forrest, Ipsos SMX, in Ipsos Whitepaper, 12/2010

Some lessons learned to help demystify success when it comes to your digital brand communications. Wired Magazine recently published that “The Web is Dead” (http://www.wired.com/magazine/2010/08/ff_webrip/). But how can the web already be dead when we are only just starting to understand it? Wired Magazine followed up the headline, “The Web is Dead,” with “Long Live the Internet.” The article’s point is a good one – what we do online is always changing and continues to change.