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Ipsos ASI: 2011 Trends to Watch

John Hallward, Ipsos ASI, in Ipsos Whitepaper, 01/2011

I once read that humans spend less than a third of their time “in the present,” with much of their minds focused on past activities, or contemplating future ones. In respect for those looking forward, Ipsos ASI believes there are some useful implications for the current trends we observe today. These are trends which relate to marketing, communications, and those in the advertising research sector. We hope you find this interesting and helpful. We hope the implications help you to better plan for your successes.