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New Channel Effectiveness in Restaurant Marketing Mix – A study of Daily Deal Marketing Success

Karl Joyce, Ipsos MediaCT, in Ipsos Point of View, 06/2011

While traditional marketing can still play a role in a restaurant’s marketing mix, today restaurant owners are presented with a greater number of technology options and promotional opportunities than ever before. Technology, including social media has changed the landscape at even the smallest neighborhood restaurants, and it is no longer a rarity to see a server taking an order on a tablet tableside.