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Put More Ad Dollars in New Media

Lifeng Lui, Ipsos Greater China, in Ipsos Point of View, 03/2011

There is no doubt that new media, including internet, mobile phone/WAP, LED/LCD in buildings or on public transportation vehicles, is becoming more and more important. By the end of 2009, the number of internet users in China was said to be 384 million, including 120 million mobile phone WAP/web users, and globally the number of internet users surpassed the 1.5 billion mark at the end of 2008. By 2010 it is predicted that globally there will be 5 billion mobile phone users and about 15% (740 million) will reside in China.