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Dispelling the Myths of the Fuzzy Front End

Barbara Garau, Ipsos InnoQuest und Louis Rougier, Ipsos UU, in Ipsos Point of View, 03/2012

Exciting. Creative. Evolving. Challenging. Confusing. Scary. These are just some of the words that come to mind when we think about the fuzzy front end of innovation. While the term “fuzzy front end” has been popular since the early 1990s, a universal definition still does not exist. The term itself can take different forms – Front End of Innovation, Phase 0, Top of Funnel and Pre-Project-Activities. So, it’s not surprising that what is supposed to happen during the fuzzy front end can be a bit hazy.