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Store Brands Muscle In on National Brands’ Comfort Zone

Gill Aitchison, Ipsos MarketQuest and Allyson Leavy, Ipsos InnoQuest, in Global Consumer Views, 05/2012

While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.

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