The Most Influential Brands 2012
Inga Havemann, Daniela Reum und Christina Bätz, Ipsos MarketQuest, in Ipsos, 11/2012
The Most Influential Brand Study reveals key dimensions that contribute to and define brand influence. This continuous research was initiated in 2011 in Canada, extended to 8 other markets in 2012 and is repeated in 2013 and the following years. Since 2012, Germany is one of the researched markets and displays interesting findings – find the whole ranking here.