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Leveraging the social media paradox

Phil Shaw, Ipsos ASI UK, in Ipsos Point of View, 07/2013

Sometimes it pays to be a contrarian. During the Second World War, the US Air Force employed Abraham Wald, a statistician, to determine where to place reinforcing armor on bombers. The bombers were heavy aircraft so additional armor could only be used selectively and Wald’s job was to identify the most vulnerable spots. He analyzed damage on planes returning from bombing raids and identified the most frequently hit areas. Then he recommended armor be placed everywhere else.