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Nurturing great creative - why it matters

Eleanor Thornton-Firkin, Ipsos ASI, in White Paper

In a market that is fiercely competitive, where there is little differentiation between products and the claims that brands can make, advertising magic can make the difference between success and failure. Its ability to help brands stand out from the crowd, to act as a motivator, persuader, nudger, selling tool, and vitally as a means of adding long term value, cannot be overestimated.

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