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Things to consider when conducting innovation research in France

Dr. Nikolai Reynolds, Ipsos InnoQuest, in Ipsos Whitepaper, 05/2013

•This document is designed to give you an overview of France, its people and some of the key issues and trends Ipsos is observing
•The core source of information is Ipsos own research and understanding of this country‘s culture.
•Following a brief introduction of some background information on France, our discussion has two main parts:
─„Big Ideas“: insights into French culture and consumers
─Implications for research