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Things to consider when conducting innovation research in Germany

Dr. Nikolai Reynolds, Ipsos InnoQuest, Mai 2013

This document is designed to give you an overview of Germany, its people and some of the key issues and trends Ipsos is observing. The core source of information is Ipsos' own research and understanding of this country‘s culture. Following a brief introduction of some background information on Germany, our discussion has two main parts: ─ „Big Ideas“: insights into German culture and consumers ─ Implications for research


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Dr. Nikolai Reynolds
Dr. Nikolai Reynolds
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