Things to consider when conducting innovation research in the UK
Dr. Nikolai Reynolds, Ipsos InnoQuest, in Ipsos Whitepaper, 05/2013
This document is designed to give you an overview of the UK, its people and some of the key issues and trends Ipsos is observing:
•The core source of information is Ipsos own research and understanding of this country‘s culture.
•Following a brief introduction of some background information on the UK, our discussion has two main parts:
─„Big Ideas“: insights into English culture and consumers
─Implications for research