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What Can Mobile Payment Marketers Learn From Coffee Machines?

Jason Brown , Ipsos InnoQuest, in Ipsos Point of View, 01/2014

While mobile payment solutions are not expensive, there are several barriers to adoption that differ by maturity of market. This paper offers five lessons learned for launching emerging category products that financial services marketers can apply to their innovation process today:

  1. Habituate at work
  2. Beware of betting against content
  3. The "New Normal" may still be a long time away
  4. Design will matter more than expected
  5. Download to find out

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