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ATTENTION GENERATION NEXT! BEATING THE ATTENTION DEFICIT FOR YOUNG AUDIENCES

Hanna Chalmers and Eleanor Thornton-Firkin , Ipsos Connect, Ipsos MORI, 2015

WHEN WE THINK ABOUT WHAT IT’S LIKE TO BE YOUNG, WE NATURALLY THINK BACK TO OUR OWN CHILDHOOD; PLAYING IN THE STREET, DISCOVERING MUSIC ON THE RADIO, ONLY HAVING FIVE TV CHANNELS TO CHOOSE FROM WITH ONLY THREE CARRYING ADVERTISING.

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