Global Obesity Study on Drivers for Weight Reduction Strategies
Carola Grebitus, Arizona State University and Morrison School of Agribusiness and Monika Hartmann, Institute for Food and Resource Economics, Rheinische Friedrich-Wilhelms-Universität Bonn and Nikolai Reynolds, Ipsos InnoQuest and Ipsos Healthcare, in ObesityFacts, 01/2015
To assess factors determining the reaction of individuals to the threats of overweight and obesity and to examine the interdependencies between weight-reducing strategies.
The worldwide prevalence of obesity has nearly doubled between 1980 and 2008. For 2008, the World Health Organization (WHO) estimated that globally about 35% of adults aged 20 years and above were overweight and 12% were obese  . Overweight is defined as obesity starts if the BMI exceeds 30. The pervasiveness of obesity is no longer a phenomenon of western high-income countries but is as well on the rise in low- and middle-income countries  . This worldwide epidemic prompts detrimental consequences for individuals and societies.