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THE ATTENTION DEFICIT: HOW BRANDS CAN BE HEARD IN A WORLD OF MEDIA OVERLOAD

Phil Shaw, Ipsos Connect, Ipsos MORI, 2015

THE COMPETITION TO BE HEARD HAS NEVER BEEN GREATER. PEOPLE HAVE ACCESS TO MORE CONTENT, AT MORE SPEED AND ACROSS MORE DEVICES THAN EVER BEFORE. HOW CAN BRANDS CUT THROUGH AND BUILD CONNECTIONS WITH PEOPLE WHEN THE CHOICE OF WHAT TO ENGAGE WITH IS SO VAST?

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