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THE ATTENTION DEFICIT: MORE SCREENS, MORE CONTENT AND HOW BRANDS CAN CONNECT

Phil Shaw and Adam Sherldan, Ipsos Connect, Ipsos MORI, 2015

YOUR CUSTOMERS ARE AMAZING. INSIDE THEIR HEADS IS THE MOST COMPLEX AND POWERFUL STRUCTURE IN THE KNOWN UNIVERSE, THE HUMAN BRAIN. IT’S A BUNDLE OF BIOLOGICAL WIRING SO VAST THAT IF EACH CONNECTION WAS LAID END TO END IT WOULD CIRCUMNAVIGATE THE EARTH TWICE OVER. IF IT WAS A COMPUTER IT COULD STORE AROUND 2.5 PETABYTES (A MILLION GIGABYTES) OF DATA.

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