Tags: Innovationsforschung

   
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This document is designed to give you an overview of the UK, its people and some of the key issues and trends Ipsos is observing: •The core source of information is Ipsos own research and understanding of this country‘s culture. •Following a brief introduction of some background information on the…

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Hamburg, 28. Februar 2013. Sechs von zehn Verbrauchern in Deutschland essen gerne italienisch, spanisch, thailändisch oder vielleicht auch ayurvedisch. Gerichte aus anderen Ländern und Kulturen sind hierzulande sehr beliebt. Damit liegen sie im weltweiten Vergleich über dem Durchschnitt von 45 Prozent,…

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All innovations are introduced into a competitive environment as almost everything we buy can be substituted by an alternative product. Surprising, therefore, many innovations are evaluated in a research setting without considering the competitive environment. The reasons given are that the competition…

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Great consumer insights can inspire powerful product ideas, and ultimately winning concepts and successful innovations. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers’ needs and aspirations, we suspected that a disconnect may be occurring…

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Social Media Tools wie Foren und Blogs werden mittlerweile häufig herangezogen, um bei privaten Online-Einkäufen Produktinformationen und –bewertungen einzuholen. Es wurde untersucht, inwieweit dieses Verhalten bei der geschäftlichen Beschaffung ebenfalls vorliegt und welche Angebote in Zukunft von einer…

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Exciting. Creative. Evolving. Challenging. Confusing. Scary. These are just some of the words that come to mind when we think about the fuzzy front end of innovation. While the term “fuzzy front end” has been popular since the early 1990s, a universal definition still does not exist. The term itself…

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