Tags: Ipsos InnoQuest

   
PDF (~ 1014.14 kB)

These are just some of the words that come to mind when we think about the fuzzy front end of innovation. While the term “fuzzy front end” has been popular since the early 1990s, a universal definition still does not exist. The term itself can take different forms – Front End of Innovation, Phase 0,…

PDF (~ 1008.41 kB)

This document details an analysis of 22 product tests in which two products have been evaluated by consumers in each study. The objective of the study was to understand if the adoption of sequential designs improves data sensitivity and discrimination in comparison to a monadic design. It also examines…

PDF (~ 1.18 MB)

•This document is designed to give you an overview of France, its people and some of the key issues and trends Ipsos is observing •The core source of information is Ipsos own research and understanding of this country‘s culture. •Following a brief introduction of some background information on France,…

PDF (~ 3.67 MB)

This document is designed to give you an overview of the UK, its people and some of the key issues and trends Ipsos is observing: •The core source of information is Ipsos own research and understanding of this country‘s culture. •Following a brief introduction of some background information on the…

PDF (~ 1.58 MB)

This document is designed to give you an overview of Germany, its people and some of the key issues and trends Ipsos is observing. The core source of information is Ipsos' own research and understanding of this country‘s culture. Following a brief introduction of some background information on Germany,…

PDF (~ 1.20 MB)

An insight is the revelation of a significant gap between consumers’ aspirations and what they perceive as available, which can be turned into a business opportunity. How do you know if you have uncovered a valuable insight – an insight which will lay the foundation for innovations that will grow…

Weitere Einträge